Oh yeah. There's nothing like cheap and creative PR. Big thanks to Joe E. of Travel Gear Blog for passing on the great deals on $1.50 bras.
Three or four years ago we did a stunt at BEA for our Shitting Pretty book. Book cover wrapped toilet paper rolls and books chained to the stalls in the rest rooms. Everyone took them despite the chains and came by our booth. It was a fantastic attention getter, even if it didn't translate to book sales later that year.
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Cool Joe E., sorry I put you through such a rough assignment. 😉