Yesterday was crazy busy. Every three hours seemed like a whole new day. I'm writing this Sunday morning Montreal time, and I will give you a few of our guerrila marketing highlights. * Placed postcards at some of the boutiques and bookstores on the very popular rue Saint Denis. * Put postcards in the bathrooms […]
» Read more...Month: July 2003
Meeting Sarah Vowell
I made it to Sarah's show, but sadly she the press sheet was wrong and she had gone up earlier, not near the end. No matter, I had her gift bag sent to her and walked up and introduced myself after the show. She seemed a bit overwhelmed and admitted to being distracted, but spared […]
» Read more...Sand Backstage
Erik and I picked up my press pass at the Delta hotel where it seems several of the industry professionals have been set up. Unfortunately I don't have an eye for celebs, so I have no idea who we saw coming in and out of the building while we were there. Various media were also […]
» Read more...CBC airing postponed
We had a good time meeting Anne LagacĂ© Dowson Friday afternoon. She's the hostess of CBC Homerun in Montreal. CBC is the equivalent of our NPR. As things happen they had some technical difficulties with their equipment and we took a few tapes of our interview. For those reasons the show did not air on […]
» Read more...Sand on Canadian Public Radio
Christine and I will be interviewed today on CBCRadio–HomeRun with Anne Lagace Dowson 88.5 in Montreal. The show airs 4-6p.m. (Montreal time) and can be heard live online at https://www.montreal.cbc.ca/homerun/
» Read more...Hello Montreal!-with pics!
That's how I began the event, you know, like they do at concerts. First, lets go back to the set up. As we arrived, we were greeted by Dan, one of the coordinators, who said hello with a series of disclaimers. Christine Michaud and I arrived twenty minutes early. There were 15 chairs in front […]
» Read more...Sand in Montreal: Chapters and Indigo
We're here! Me and the 200+ pounds of promotional material. Going through customs was a mixed bag. The first man,who looked at my passport, and me beneath his wiry silver frames, kept me at his booth a little while sizing up my business at the Just For Laughs Festival. After marking up my sheet, he […]
» Read more...Staying the Course, Sand Keeps Selling!
We’re going back to print yet again! A great sign that the book is sticking to the walls is that: 1. returns are miniscule so far, completely negligible, which is amazing considering the return rate for a lot of little publishers in the past couple of years have been a killing 30-40% 2. a look […]
» Read more...Intern for the Weekend!
When Erik Trinidad told me that he wanted to come up to Montreal to help me promote Sand in My Bra at the Just for Laughs Festival, I wasn't sure what to expect. Especially since he repeatedly told me that he'd wear a bra and do near anything required. The zanier, the better. I wasn’t […]
» Read more...When to Say Stop?
While on one hand it feels like things with the book launch and tour are just kicking in, the act of planning events three to four months in advance has us asking the question, when is enough? A while back I wrote a little bit about how it works financially. Well, Travelers’ Tales and myself […]
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