Sadly, change is inevitable.
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“Friedman said she and her husband, Hillel Stavis, who founded WordsWorth in 1975, will continue to own and operate the Curious George Goes To WordsWorth children’s books and toy store at nearby 1 JFK St., which has remained profitable. “We’ve decided that we’re going to put all of our efforts into Curious George,” she said.”
(I got the scoop from Publishers Lunch)