Story Lead: Magic Johnson Travel Group


magicjohnson.jpgMagic Johnson has his name on a new home-based travel franchise group that is focusing on African-American, Hispanic and Asian-American customers.

Here is the press release.

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Magic Johnson Enterprises Launches Minority Focused, Home-Based Travel Agency

I think an interesting story angle would be about the customers. Who are they and where are they going? A human interest story would be more appealing for me as a reader than just an announcement that a new company had started. That said, this seems like it might make good front of the book material for those looking to break into a travel mag.