Extreme Guerrilla Marketing: Last Pics from Montreal
So, who is Erik the Leo-tern? He is a BootsnAll member, Travelers' Tales Editors' Choice contributor, and now follower of Written Road.
Here are the pics
Erik in his Leo-tern uniform, hard at work.
It was Erik's idea to dress up in a pink bra, and what a good one it was! Erik was video-ed, felt up, and asked to be photographed. The Sand postcards went like hotcakes. I was busy acquainting myself with the more important side to Montreal—poutin. (fries with gravy and cheese kurds)
Actually, I was standing there holding up the book to all who had just seen Erik. One in five hundred passerbys would stop to look. And one in four of those would buy.
Here's Erik manning our beach towel while I went across the way to sign books for the beer girls. They were cute and happy to buy our wares. Sorry men, no pics.
In other wrap up Montreal PR news...
Anne Lagacé Dawson, hostess of "Homerun" the radio show we were on, called to invite us back the next time around. They gave away three copies of Sand during the program and more than 63 people called in right off the bat. She said the demand was so high that they had to block the line from more calls coming in.
On Saturday we saw a rollerblading teenager with an ad pack on her back. I thought it was the coolest thing. Underdone advertising that could be integrated all over big cities. Kinda like those billboards that trucks drag behind them, only on smaller wheels. Erik jerryrigged a smaller version for our SIMB efforts.
All in all, a good trip on many fronts. Lets see how our Canadian reorders are over the coming month. They should go up and up now that Christine taught me how to say "Sable dans ma brassiere."
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Comments
I must thank Jen for allowing me to tag along with her on this trip. It wasn't until the day before leaving for Montreal that I realized that Jen only saw me as this cross-dress-ready wacko with a constant glazed drunken look in his eye (from all my photos) that thought that his Air France Fiasco story was the best thing I'd ever wrote.
It was then that I realized I'd have to use the entire weekend to eliminate all of those pre-judgments and be the best Leo-tern I could be, from the gift-wrapping, to the barhopping, to the cross-dressing.
I'm glad our combined efforts turned out for the good, and I'd like to say that over the course of four days (which really felt like a whole year), we went from internship to friendship.
Thanks Jen! I'll put the bra back on for you anytime...
Comments
Oops, sorry 'bout that grammar error. (I can't figure out how to edit a comment.)
Comments
It takes balls to fill a bra like that in public. What could possibly be next for the whacky Leo.