Extreme Guerrilla Marketing: Last Pics from Montreal
Here are the pics
Erik in his Leo-tern uniform, hard at work.
It was Erik's idea to dress up in a pink bra, and what a good one it was! Erik was video-ed, felt up, and asked to be photographed. The Sand postcards went like hotcakes. I was busy acquainting myself with the more important side to Montrealpoutin. (fries with gravy and cheese kurds)
Actually, I was standing there holding up the book to all who had just seen Erik. One in five hundred passerbys would stop to look. And one in four of those would buy.
Here's Erik manning our beach towel while I went across the way to sign books for the beer girls. They were cute and happy to buy our wares. Sorry men, no pics.
In other wrap up Montreal PR news...
Anne Lagacé Dawson, hostess of "Homerun" the radio show we were on, called to invite us back the next time around. They gave away three copies of Sand during the program and more than 63 people called in right off the bat. She said the demand was so high that they had to block the line from more calls coming in.
On Saturday we saw a rollerblading teenager with an ad pack on her back. I thought it was the coolest thing. Underdone advertising that could be integrated all over big cities. Kinda like those billboards that trucks drag behind them, only on smaller wheels. Erik jerryrigged a smaller version for our SIMB efforts.
All in all, a good trip on many fronts. Lets see how our Canadian reorders are over the coming month. They should go up and up now that Christine taught me how to say "Sable dans ma brassiere."
The radio show aired yesterday during afternoon drive time and both Christine and I were able to hear it. It went very well and we didn't think that she cut anything from the segment. It must've been about ten minutes long. I'm going to try and get the tape.
I took it fairly easy yesterday promotion-wise, but am heading out for one last plug this morning.
Thanks to all the WR followers who haven't complained about the depth of the recent programming. I bought two Canadian travel magazines yeseterday and will deliver those market leads after I get settled state-side.
I'll also be doing a recap of the last few days that I was not able to blog about. Great pics coming your way.
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