Extreme Guerrilla Marketing: Last Pics from Montreal

By: on July 25, 2003 | # | Comments (3)

So, who is Erik the Leo-tern? He is a BootsnAll member, Travelers' Tales Editors' Choice contributor, and now follower of Written Road.

Here are the pics
Erik in his Leo-tern uniform, hard at work.

It was Erik's idea to dress up in a pink bra, and what a good one it was! Erik was video-ed, felt up, and asked to be photographed. The Sand postcards went like hotcakes. I was busy acquainting myself with the more important side to Montreal—poutin. (fries with gravy and cheese kurds)

Actually, I was standing there holding up the book to all who had just seen Erik. One in five hundred passerbys would stop to look. And one in four of those would buy.

Here's Erik manning our beach towel while I went across the way to sign books for the beer girls. They were cute and happy to buy our wares. Sorry men, no pics.

In other wrap up Montreal PR news...

Anne Lagacé Dawson, hostess of "Homerun" the radio show we were on, called to invite us back the next time around. They gave away three copies of Sand during the program and more than 63 people called in right off the bat. She said the demand was so high that they had to block the line from more calls coming in.

On Saturday we saw a rollerblading teenager with an ad pack on her back. I thought it was the coolest thing. Underdone advertising that could be integrated all over big cities. Kinda like those billboards that trucks drag behind them, only on smaller wheels. Erik jerryrigged a smaller version for our SIMB efforts.

Jen in sharkfin gear.

All in all, a good trip on many fronts. Lets see how our Canadian reorders are over the coming month. They should go up and up now that Christine taught me how to say "Sable dans ma brassiere."


Leaving Montreal

By: on July 22, 2003 | # | Comments (2)

The radio show aired yesterday during afternoon drive time and both Christine and I were able to hear it. It went very well and we didn't think that she cut anything from the segment. It must've been about ten minutes long. I'm going to try and get the tape.

I took it fairly easy yesterday promotion-wise, but am heading out for one last plug this morning.

Thanks to all the WR followers who haven't complained about the depth of the recent programming. I bought two Canadian travel magazines yeseterday and will deliver those market leads after I get settled state-side.

I'll also be doing a recap of the last few days that I was not able to blog about. Great pics coming your way.


Sand on the Streets

By: on July 20, 2003 | # | Comments (1)
Yesterday was crazy busy. Every three hours seemed like a whole new day. I'm writing this Sunday morning Montreal time,...

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Meeting Sarah Vowell

By: on July 19, 2003 | # | Comments (0)
I made it to Sarah's show, but sadly she the press sheet was wrong and she had gone up earlier,...

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Sand Backstage

By: on July 19, 2003 | # | Comments (1)
Erik and I picked up my press pass at the Delta hotel where it seems several of the industry professionals...

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CBC airing postponed

By: on July 18, 2003 | # | Comments (0)
We had a good time meeting Anne LagacÚ Dowson Friday afternoon. She's the hostess of CBC Homerun in Montreal. CBC...

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Sand on Canadian Public Radio

By: on July 18, 2003 | # | Comments (0)
Christine and I will be interviewed today on CBCRadio--HomeRun with Anne Lagace Dowson 88.5 in Montreal. The show airs 4-6p.m....

» Continue reading "Sand on Canadian Public Radio"


Hello Montreal!-with pics!

By: on July 18, 2003 | # | Comments (1)
That's how I began the event, you know, like they do at concerts. First, lets go back to the set...

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Sand in Montreal: Chapters and Indigo

By: on July 17, 2003 | # | Comments (1)
We're here! Me and the 200+ pounds of promotional material. Going through customs was a mixed bag. The first man,who...

» Continue reading "Sand in Montreal: Chapters and Indigo"



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