A big thanks to Charles Leocha for giving us a recap of the PhoCusWright conference in LA a few weeks ago. PhoCusWright is where all the big guns in online travel meet to talk about what they’re doing to us consumers (Wink, wink). I met Sean Keener of BootsnAll there for breakfast before one of his meetings and man if I didn’t almost swipe his badge and run in there myself. I would’ve LOVED to have attended this conference. So, you can imagine how happy I was when I found “Web 2.0: Too much of a good thing?” in my Tripso newsletter.
It’s a fascinating topic. Are user-generated travel reviews a help or a hinderance when we’re trying to book online travel? I think both. It works for my boyfriend, John just loves Tripadvisor. I on the other hand can’t stand that particular site. There are great communities like the BootsnAll message boards and Lonely Planet’s Thorn Tree, but the trouble there is that you really have to spend lots of time sifting through discussions to find/or not find what you’re looking for. But, if you engage in the community and spend lots of time helping others, you’ll find a rewarding network of people in the travel know–friends, if not veteran travellers with more tips than a travel agent could ever give you.
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What’s missing in the travel sphere has been on my mind a lot lately while I think about Jen Leo 2.0, and what I’m going to do next. I definitely have some ideas on what I think would fill some gaps for the consumer but my question is what’s the best outlet to serve it up in? A question I’ll probably ponder for a little while. Still, read Charles’s article. He leads us to some newish travel sites that are attempting to serve this niche.